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Cloudloop

A toolkit that turns daily writing and reflection into a habit, helping people understand themselves and cope with negative emotions

The Cloudloop toolkit: the receipt box with Unpleasant and Grateful receipts unrolling, the instructions, the My Journey Inward booklet and the receipt collection folder.

Challenge

How might people record and look back on their experiences more faithfully, for a fuller and more objective self-reflection?

Project
Personal project
My Role
Concept development
User testing
Iteration
Making the final product
Timeline
Aug 2023 – Dec 2023

Problem statement

Research shows that our memories change with how they are formed and stored, often reflecting our own biases. That limits how objective self-reflection can be: when we look back, we see a version our memory has reworked, not the event itself.

Aim

Turn the link between memory and self-discovery into a small, warm, tangible toolkit. Through daily writing and reflection, it helps people capture how they feel in the moment, look at it more rationally, and let the past guide what they do next. The kit runs over two weeks, so reflection becomes an easy habit.

Cover of Ted Chiang’s The Truth of Fact, the Truth of Feeling.
Ted Chiang, The Truth of Fact, the Truth of Feeling · Image: Goodreaders

Research

Memory is less reliable than we think: the brain keeps rewriting it, and it quietly shapes how we see ourselves. To understand how memory and self-reflection connect, I researched from three angles: a psychological consultant, five days observing myself, and interviews about how others came to know themselves.

Expert inquiry
Mind map of self-awareness and counseling insights from the expert interview.

An online interview with a psychological consultant from China, to bring established counseling techniques, such as CBT, into my design approach.1

Autoethnography
Five-day autoethnography log: each entry broken into event, thought and emotion.

Five days of self-observation. I logged every occurrence, broke it into emotion, event and thought, and arranged them for later review.1

Interview
Interview answers about discovering another side of oneself.

Directed storytelling: “Can you share an experience of getting to know yourself, and its impact on you?” to see whether my insights held for others.1

Key insights

01
Negative emotions often come from how we interpret an event, not from the event itself.
02
So the rule for the whole kit: record the event and the thought separately, so people can see where a feeling really comes from.

Workshop

To see how self-reflection can shape future actions, I ran a workshop with 10 people in three phases.

01 Event illustration

Participants drew a recent event that had affected them emotionally but was now resolved.

02 Reflective advice

On the back, they wrote the advice their present self would give their past self.

03 Tool creation

With LEGO, they built a model of that advice, a tool to help themselves.

Introducing the workshop.
Introducing the day
A participant drawing an event.
Drawing the event
LEGO pieces in a tub.
Picking the bricks
Participants building their tools.
Building the tools

This showed how reflection can guide what we do next, and inspired me to build this advice into the kit, so users can weigh up a situation and pick the right tool for a negative emotion.

Along the way I found that events could be sorted by how much control the person had over them: ControllableSemi-controllableUncontrollable

Drawing and LEGO model for an intimate relationship argument.

Intimate relationship communication

Calm down and communicate patiently.

Drawing and LEGO model for a misunderstanding with a partner.

Misunderstanding with partner

Go for a walk in the park, then calm down before talking.

Drawing and LEGO model for a shared bathroom no one cleans.

Shared bathroom neglect

Think of her good side, and look at it from another angle.

Drawing and LEGO model for a friend’s complaint.

Friend’s complaint

Face the problem, don’t run away, and think of the friendship.

Drawing and LEGO model for a long wait for an appointment.

Excessive wait for an appointment

Remind yourself you’re not alone, and reach out to a friend.

Drawing and LEGO model for a stolen phone.

Phone stolen

Recall the good and bad things in your own life.

Design insights & strategy

Through the design process, I pictured a toolkit that moves through three stages:

01 Past · Capture
A medium for recording emotionally charged events from daily life.
02 Present · Interpret
Guidance for looking at a negative emotion rationally, with ways to ease it.
03 Future · Decide
Reviewing past records to make better decisions next time.

Form

A tangible toolkit that makes daily recording a small ritual, with materials for logging and tools for managing negative emotions.

Cycle

Two weeks, so there is enough to look back on and reflect on at the end.

Prototyping

Three pieces to prototype: what people write on, the booklet that explains the kit, and the tool for a bad moment.

Recording
Prototype of the Unpleasant and Grateful receipts as long paper rolls.

Inspired by everyday receipts: a Grateful Receipt for three good things each day, and an Unpleasant Receipt for negative emotions.1

Instructions
The instructions booklet, open at Diary and Tools. The instructions booklet, open at Reflection and For the future.

A basic booklet explaining each part of the kit, and the reflection steps once the two weeks are up: Diary, Tools, Reflection, and For the future.1

Tool
Early sketch of the tool as a linear strip, and a desk-stand idea. A second sketch, the suggestions regrouped. The redesigned circular tool: Tool for Coping with Negative Emotions.

Suggestions in three groups — Calm down, Active shift and Take action — drawn from the workshop and the research.1

Made into an interactive desk object: the layout changed from linear to circular, and icons were replaced with text.2

User testing & iteration

Participants used the kit for several days. Feedback was positive, but a few problems came up, which led to the changes below.

The coping tool marked up by a participant. A participant’s Grateful Receipt, filled in for three days.

User 1

“I felt your project is a great starter kit when it comes to putting us in a habit of contemplation. It can tell you different options and you actually end up choosing one of them to calm yourself.”

A participant’s handwritten reflection page. Her Unpleasant and Grateful Receipt rolls after two weeks.

User 2

“Looking back at the Grateful Receipt reminds me of the things that made me happy.”

Motivation

Problem Users weren’t motivated enough to keep recording every day.

The Cloud mascot, the redesigned Unpleasant and Grateful receipts, and the My Journey Inward booklet.

Designed branding around the “Cloud” mascot, symbolizing how the water cycle represents the cyclical process of self-reflection.1

Transformed receipts into concise daily entries with motivational phrases, each unique and derived from my autoethnography journey.2

Compiled “My Journey Inward,” detailing self-discoveries from my autoethnography. Introduce my story: what I have learned from my negative and positive emotions.3

Actionable guidance

Problem The tool’s advice was too abstract, with no concrete next step.

The clock-style wheel of nine tools, with the action cards that go with each one.

Transformed vague advice into concrete action cards, providing clear, immediate strategies for emotional coping.1

Users turn the pointer while deciding which tool suits how they feel right now.2

Structured reflection

Problem Receipts needed somewhere private to live, and the review at the end needed more structure.

The Receipt Collection folder, and the Reflection Receipts for day 1, day 11 and day 14.

Designed the storage approach with a new folder layout.1

Introduced 14 “Reflection Receipts” for orderly daily thought review, promoting deeper introspection.2

Final outcome

The finished kit: receipts in their box, the receipt collection folder, the coping tool and action cards, the instructions, and My Journey Inward.

The coping wheel and action cards.
Tool & action cards
The receipt box with receipts unrolling.
Receipts & collection folder
My Journey Inward, open at “What have I learnt from my negative emotions”.
My Journey Inward
My Journey Inward, open at an example entry.
An example entry: event, thought, reflection
The booklets and folder together.
Booklets
The instructions, open at Record, Tool, Reflection and Build your tool.
Instructions
The whole Cloudloop kit on black.
More on the process and outcome in the project blog.

Next steps

The kit works as a prototype. Two things would take it further.

01 Run a full cycle

Testing ran over a few days; the kit is built for two weeks. Only a whole cycle shows whether the daily writing sticks, and whether the reflection at the end repays two weeks of receipts.

02 Build a companion app

The kit stays at home, but the moments it is for often happen while people are out. A phone app would let them quickly record an event that set off a negative feeling and choose how to respond to it, there and then.

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